This whitepaper offers an in-depth analysis of the current state of digital advertising, highlighting the challenges and unmet expectations that continue to shape the online ecosystem. It combines exclusive consumer research with insights from key media and marketing stakeholders to address a pivotal question: Has the industry fulfilled its decade-old promise to enhance digital ads and improve the web experience?
Key takeaways:
Disruptive digital ad experiences outweigh data security and privacy concerns for U.S. consumers.
- For desktop users, online ads were the top frustration at 73%, outranking lack of security (65%) and privacy (64%).
- 89% of respondents agreed that there should be a limit to the number of ads they are exposed to online in return for access to free content
- 89% stated want better control over the ads they see when using the internet on their devices.
- When asked who should be responsible for controlling the number of ads that could be shown and/or their disruptiveness when they visit a website or stream content, respondents identified multiple stakeholders as having a role e.g. 58% said tech companies and 53% said adtech/media industry
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For press inquiries and access, please contact Laura Goldberg at laura@lbgpr.com