This whitepaper offers an in-depth analysis of the current state of digital advertising, highlighting the challenges and unmet expectations that continue to shape the online ecosystem.
It combines exclusive consumer research with insights from key media and marketing stakeholders to address a pivotal question: Has the industry fulfilled its decade-old promise to enhance digital ads and improve the web experience?
Use the arrows to navigate between the pages or click the button below to download the full paper (for free - no form fill necessary)
Key takeaways:
73%
of desktop users are frustrated by online ads
89%
of respondents think the number of ads should be limited
>50%
think tech companies and adtech/media should control the ads experience
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