It's a myth that all ad-blocking users hate conventional advertising. They just don't appreciate intrusive ads and many prefer to filter ads instead. That's why they're called ad-filtering users.
With eyeo Publisher Solutions, you can monetize ad-filtering users via existing programmatic sources based on the Acceptable Ads Standard. Activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.
Start unlocking revenue lost to ad blocking and create a loyal readership base with 350 million ad-filtering users.
Our solution can also be tailored specifically for retailers, so you can boost revenue and increase brand trust by monetizing ad-filtering users with sponsored, native and search ads, on top of programmatic display.
No tracking or third party code is added to your page—you can work with the ad stack you already have.
We understand the unique challenges faced by retailers and offer custom solutions to help you succeed in today's dynamic market.